Turn complex into simple with whiteboard video

Explain it with a whiteboard video, not in plain English

Explaining things clearly is a challenging task. You look at things from a different perspective than, for example, your customers. Your knowledge base is very different from your client’s and you are likely to look at it from a different level. And you can only guess what your client already knows in advance.

Our whiteboard videos offer a simple and easy solution to this problem. A whiteboard video combines verbalisation and illustration in the same way as if you were to start by drawing it open. A consistent narrative, supported by a step-by-step illustration, helps your client to understand and realize for themselves what is really going on. Whiteboard videos has been proven to be an effective tool when you want the viewer to learn something new.

It is an excellent tool for communicating in a clear, understandable and persuasive way.

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How could you benefit from a whiteboard video?

Do you have something complex, new or important to tell? A whiteboard video is an effective way to make even a complex issue understandable, interesting and memorable.

Help your client to understand

A whiteboard video articulates your products, services, strategies or projects in a succinct way that your customers really understand.

Be remembered by your clients

Research has shown that information presented in animated video is more memorable than information presented in text, pictures or traditional video, for example.

Customer-oriented information

In the light of research findings, your customers prefer important information to be presented on video.

Achieve savings

With a drawing video, you save time, money and effort. It pays for itself quickly and frees up resources for what really matters.

How are whiteboard videos used?

  • Businesses often explain the idea behind their product or service with a whiteboard video – especially if it is a new concept.

  • Public institutions often use cartoon videos to inform citizens about innovations, services or project achievements.

  • Scientists and research institutes popularise science and bring research to the public through whiteboard videos.

  • Associations and NGOs use whiteboard videos to attract members and communicate their activities and projects.

  • Large organisations use whiteboard videos to open up strategies, support change communication and train their staff.

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Through expert collaboration
cut through the complexity

At Marker Wizards, our core strength lies in our people. Every project team combines strong visual skills, subject matter expertise, and a deep understanding of effective communication.”

Our experts are highly educated and come from diverse backgrounds. Among us you’ll find engineers, service designers, researchers, educators, social scientists, and art educators. Our illustrators, scriptwriters, project managers, and facilitators also bring prior professional experience in areas such as entrepreneurship, leadership, NGOs, training, consulting, technical industries, and service business development.

We’ve delivered hundreds of projects across industries: from corporations and government agencies to municipalities and non-profits. We understand the communication challenges that organizations face and know how to speak both the language of experts and the language of audiences. This makes us a powerful partner for making complex information clear and accessible.

Our multidisclipinary expert community allows us to identify what matters and distill it into communication that works. We don’t just produce videos or images – we think, co-create, and build solutions with you.”

When you start a project with us, you can trust that we’ll understand your subject beyond the surface level and shape it into a format that sparks interest, enhances understanding, and leaves a lasting impression.

Aki Luoto

Project Manager
MSSc (Politics)
Doctoral Researcher

Meri Kailanto

Project Manager
MSc (Tech)

Eero Saarikoski

Illustrator
Service Design (M. Degree)
MA (Art Education)

Laura Humppi

Sales Director
MSc (Tech)

Joonas Lehtimäki

Illustrator
MA (Art Education)
MEd (Education)

Petra Karinen

Managing Director
MSSc (Social Policy)
BSW (Youth Work)

Joni Pohjankettu

Revenue Operations
Business Management
BA (Culture & Arts)

Susanna Kaulanen

Illustrator
MA (Art Education)

Karri Lehtonen

Illustator
MA (Fine Arts)

Petri Kivimäki

Project Manager
BA (Culture & Arts)
Product Development
Diploma in Music